This January 2025, Madrid will become the nerve centre of world tourism at the 45ᵉ edition of FITUR (Feria Internacional de Turismo). This internationally renowned trade fair, to be held from 22 to 26 January at IFEMA Madrid, will bring together professionals, organisations and destinations from all walks of life to promote innovation, sustainable development and trends in the tourism industry.
A Strategic Platform for the Tourism Industry
With more than 9,000 exhibiting companies, 152 countries represented, and an expected influx of nearly 250,000 visitors in 2024, FITUR has established itself as a must-attend event for establishing partnerships, discovering the latest innovations and strengthening tourism promotion strategies. The show is also a unique opportunity to redefine the sector’s priorities, taking into account global challenges such as sustainability and technological innovation.
Brazil: Official Partner of FITUR 2025
Brazil will be the official partner country this year, a recognition that highlights its leading role in global tourism and its commitment to sustainability. With its natural, cultural and gastronomic diversity, Brazil will take advantage of this showcase to strengthen its relations with other global players and promote its emblematic destinations.
According to the organisers of FITUR, this partnership “will enable Brazil to raise its international profile while underlining the importance of Latin America as a driving force in the tourism industry”.
Latin America at the forefront
The Latin American and Caribbean pavilions promise to be among the liveliest and most attractive at FITUR 2025. Some twenty countries, including Colombia, Mexico, Peru, Chile, Argentina and the Dominican Republic, will be showcasing their exceptional tourism offerings, with the presence of numerous regional tourist offices. These stands will showcase a rich cultural heritage, breathtaking natural landscapes and unique immersive experiences, demonstrating the diversity and appeal of this region to travellers from all over the world.
This strong representation reflects the growing importance of Latin America in global tourism. In 2024, the region recorded significant growth in tourist flows, driven by emblematic destinations such as Machu Picchu, Cancún and the beaches of the Caribbean.
Innovative themes in the spotlight
FITUR 2025 will highlight a number of key themes to meet the new challenges facing the sector, including :
- FITUR Sports: Dedicated to sports tourism, this section will explore the economic opportunities and enriching experiences offered by this fast-growing segment.
- FITUR Cruises: The focus will be on cruises, a sector in strong recovery, with proposals centred on sustainability and unique itineraries.
- FITUR Next: This programme aims to promote tourism initiatives that have a positive impact on social inclusion and environmental sustainability.
- FITUR Screen: New for this year, this section will explore the links between tourism and the audiovisual industry, highlighting destinations used as backdrops for film and television productions.
- FITUR TechY: The latest technological advances in tourism, such as artificial intelligence and data management tools, will be at the heart of the discussions.
A Platform for Collaboration and Innovation
Organised with the support of UN Tourism, FITUR 2025 will also be a forum for strategic reflection for decision-makers in the sector. Conferences focusing on the future of sustainable tourism, investment in tourism infrastructure and inclusive policies to stimulate growth in the sector will be held during the event.
A commitment to sustainable tourism
FITUR 2025 is not just about celebrating destinations and innovations. The show will also highlight initiatives aimed at minimising the environmental impact of tourism and maximising its social and economic benefits.
An event not to be missed
For players in the tourism industry, FITUR 2025 is a strategic platform for strengthening collaborations, discovering new opportunities and shaping the future of the sector. With its innovative themes, focus on sustainability and strong Latin American presence, this event promises to be a must-attend event for all tourism professionals.
Visit Latin America will also be present at FITUR 2025. You can meet us easily via your personal space on FITUR Live Connect and schedule a meeting with our team.
