Peru has confirmed its status as a must-see destination thanks to its impressive performance at the World Travel Awards 2024, considered to be the ‘Oscars of tourism’. The Andean country won three major awards, consolidating its reputation on the international stage:
1. Best Tourist Attraction in the World: Machu Picchu
2. World’s Best Culinary Destination
3. World’s Best Cultural Destination
These awards highlight the diversity, richness and excellence that Peru has to offer its visitors.
Machu Picchu: An Unrivalled World Icon
For the sixth time, the iconic site of Machu Picchu has been named the World’s Best Tourist Attraction. This historic and cultural jewel, a UNESCO World Heritage Site, attracts millions of visitors every year, fascinated by its mysterious Inca ruins and spectacular landscapes.
This recognition reaffirms Machu Picchu’s key role in global tourism. According to the organisers of the World Travel Awards, the site embodies the perfect blend of history, nature and culture.
Peruvian gastronomy: a global benchmark
Peru has also been voted the World’s Best Culinary Destination, a title it has won for the twelfth time. The diversity of Peruvian cuisine, which blends indigenous, Spanish, African and Asian influences, appeals to palates the world over.
Emblematic dishes such as ceviche, aji de gallina and lomo saltado bear witness to this culinary wealth. What’s more, Lima continues to shine with its restaurants ranked among the best in the world, consolidating the capital as a gastronomic reference point.
Our article: Ceviche, a blend of cultures and flavours
A priceless cultural heritage
Peru has also been named the World’s Best Cultural Destination, an award that reflects the incredible diversity of its heritage. With its archaeological sites, living traditions and age-old festivals, the country offers a unique journey through time.
Places like Cusco, former capital of the Inca Empire, and the mysterious Nazca Lines attract visitors in search of authentic experiences. Peruvian handicrafts, particularly traditional textiles, are another example of the preservation of a rich heritage.
Transforming Tourism for Tomorrow
These distinctions at the World Travel Awards reflect not only the exceptional quality of Peru’s tourism assets, but also PROMPERÚ‘s ongoing efforts to promote the country as a global destination.
These awards reinforce the image of an innovative and welcoming Peru, where sustainable tourism, the development of local communities and the preservation of cultural heritage are key priorities.
By winning these three prestigious awards, Peru has once again established itself as a destination of choice for travellers in search of unique discoveries. Whether through the mysteries of Machu Picchu, the irresistible flavours of its cuisine or immersion in its fascinating history, Peru embodies an unparalleled wealth that continues to inspire and amaze the world.
In 2025, Peru invites everyone to explore its wonders, savour its traditions and discover why it remains a must-see tourist destination.
Photo credits: World Travel Awards / Nano Erdozain / Tom Darby
